Have you noticed how brand names are plastered everywhere, from ads to shirts? Sure, ads are understandable; companies or property owners get paid to display them, which justifies their presence. But what about the shirt or the handbag that you wear and carry with you? A good quality handbag doesn’t come cheap, and you certainly don’t want to be a walking billboard. In this article, we’ll explore the beauty of discreet branding over the logo-heavy branding that’s everywhere these days.
Impact on First Impression
Say you’re going on a date. What’s the first thing that you’d want your date to notice? It’s you. Now, say you carry an expensive women’s handbags that has brand logos plastered all over it; that bag steals the show. Your date’s attention shifts from your face and personality, or whatever you intend them to notice, to the brand you’re carrying. The handbag stole the show. They will remember you as the one who carries x brand and not for your beauty or personality.
Pseudo-Luxury
Carrying a popular, logo-heavy women’s luxury handbags brands creates a false sense of luxury. True luxury is ought to be felt in the quality and craftsmanship, not in the logos splashed across it. Imagine a dish where the main ingredient shines versus one overwhelmed by spices. Logo-heavy designs mask the quality of a good handbag, just like those overpowering spices.
Growing Negative Perception of Logomaniac Designs
Individuals who wear logo-heavy designs are often viewed as gaudy and tasteless. This negative perception grew in East Asia and is now slowly spreading to the West. Tommy Hilfiger understood this shift in the late 90s and reduced the logo size on his apparel to the size of a rubber button.
What Defines Luxury?
As the saying goes, ‘Beauty lies in the eye of the beholder,’ and luxury, too, is defined by individual values. However, logomaniac designs exist because there is a demand for them. Many people lacking confidence or a strong identity may resort to logo-heavy designs, hoping to rise in the social hierarchy with the brand association.
Stylist Rachel Zoe once said, ‘Style is a way to say who you are without having to speak.’ Sure, the logo speaks for you, and that is precisely where the issue lies. You don’t want the logo to do the speaking for you, and it generally conveys what you do not want to convey. It’s a lazy way and distorts how others perceive you.
Appreciation for Craftsmanship
By carrying a handbag of quality and simplicity over a logo-centric handbag, you recognise the skill in leather craftsmanship and savour true luxury—the fruit of dedicated labour. Somewhere, someone, worked hard with precision and passion to make the luxury handbags for women you carry.
All in all, luxury isn’t just about brand association. Real luxury lies in the adoration for quality and craftsmanship and in the way you carry yourself. After all, you and you alone, must do the speaking, not the brand logo that you happen to wear.